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Mitsubishi Xpander Bisa Berpotensi Geser Toyota Avanza

by Indra Prabowo
Februari 17, 2018
Mitsubishi Xpander
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JAKARTA –Gabungan Industri Kendaraan Bermotor Indonesia (Gaikindo) mengumumkan pada bulan Januari 2018 membukukan penjualan sebanyak 95.892 unit.

Angka tersebut cukup signifikan melihat pada bulan Desember 2017 masih catatkan 84.872 unit. Sedangkan setahun lalu alias Januari 2017 masih di angka 86.262 unit terjual.

Ternyata kelas MPV pada bulan Januari 2018 masih menggiurkan untuk pasar di Tanah Air. Toyota Avanza masih bukukan penjualan tertinggi yakni 7.543 unit. Sementara Mitsubishi Xpander melesat di posisi dua dengan 7.079 unit.

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Posisi berikutnya adalah Toyota Calya dengan angka 5322 unit diikuti Toyota Innova dengan 4.553 unit.

Bila melihat trend pasar, kehadiran Xpander berpotensi menggeser Avanza sebagai pemegang penjualan tertinggi. Meskipun pada November 2017 sempat bangkit di angka 10.070 unit, namun pada Desember Avanza hanya kantongi 6.782 unit.

Ancaman dari Mitsubishi tersebut sesuai dengan rencana meningkatkan terus produksi Xpander secara bertahap hingga 10.000 unit perbulan pada pertengahan semester 2018.

Karena selain untuk memenuhi pasar lokal, Mitsubishi Xpander juga siap dikapalkan ke negara di kawasan ASEAN.

“Adanya Xpander yang sukses di tahun lalu, kami optimis mentargetkan 140.000 unit. Meski prediksi Gaikindo hanya naik di 3%, kami melihat dari sisi berbeda,” ujar Osamu Iwaba, Direktur Sales & Marketing PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI). [KC]

Tags: Kyoya KondoMitsubishi XpanderOsamu IwabaPenjualan MitsubishiPT Mitsubishi Motors Krama Yudha Sales IndonesiaPT MMKSITarget MitsubishiTarget Mitsubishi 2018Target MMKSI 2018Toyota AvanzaXpander
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