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GIIAS 2018: Xpander Terus Tekan Avanza, Sementara Ertiga Naik

by Indra Prabowo
Agustus 16, 2018
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JAKARTA — Hadirnya Mitsubishi Xpander di GIIAS 2017 sangat menyentak banyak orang. Berbondong-bondong orang menyemuti pameran tersebut.

Hasilnya penjualan Xpander melebihi 4.300 unit atau mewarnai sekitar 83% penjualan Mitsubishi Motors Indonesia di GIIAS (Gaikindo Indonesia International Auto Show) 2017 [baca: Wow! Penjualan Mitsubishi Xpander di GIIAS 2017 Tembus 4.317 Unit].

Mobil yang sangat terpukul dengan kehadiran Xpander adalah Toyota Avanza. Di pameran yang sama, penjualan Avanza hanya sekitar setengah Xpander, 2.191 unit. Padahal di GIIAS 2015 penjualan Avanza mencapai 3 ribuan unit.

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Di tahun kedua di GIIAS (2018), penjualan Xpander memang turun menjadi 2.689 unit (atau berkontribusi 60% dari total penjualan Mitsubishi Motors Indonesia) namun tetap lebih unggul dari Avanza yang hanya 1.105 unit. Ini adalah titik terendah penjualan Avanza sejak GIIAS digelar pertama kali di 2015.

Suzuki Ertiga, yang bermain di segmen sama, hanya menorehkan penjualan 659 unit (GIIAS 2017: 296 unit). Untuk angka penjualan Honda Mobilio, kami belum menerima laporannya dari PT Honda Prospect Motor (GIIAS 2017: 1.503 unit). [Itn]

Tags: AvanzaErtigaGIIAS 2017GIIAS 2018HondaMitsubishiMobilioPenjualan AvanzaPenjualan ErtigaPenjualan Mobiliopenjualan XpanderSuzukiToyotaXpander
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