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BAF Punya Logo Baru dan Pembiayaan Mobil Baru

by Indra Prabowo
April 3, 2018
bussan auto finance
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JAKARTA — Bussan Auto Finance (BAF) mengenalkan logo barunya setelah 21 berdiri. Logo barunya masih didominasi warna biru dan kuning.

Kini tidak ada lagi elips yang melingkari “BAF” seperti di logo lama. Terdapat garis miring kuning di huruf “A”.

Selama ini BAF dikenal sebagai perusahaan multifinance dengan mayoritas bisnisnya membiayai kredit motor Yamaha sekitar 90%. Produk-produk lainnya berupa pembiayaan peralatan pertanian, dana syariah, barang-barang elektronik dan rumah tangga, dan terbaru adalah mobil baru.

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Pembiayaan mobil baru sendiri dimulai sejak September 2017, dan diakui mengalami perkembangan yang baik.

“Kami memang tidak melakukan promosi untuk layanan kredit mobil baru. Kami masih konvensional memasarkannya,” ujar Lynn Ramli CEO BAF.

Dia sendiri mengakui bahwa produk barunya berada di persaingan yang sangat ketat dan situasi pasar otomotif sedang kurang bergairah.

“Kami yakin pasar akan membaik dan di sini kami ingin mencicipi nikmatnya pasar mobil baru.”##

 

Tags: Kredit Mobil BaruKredit MotorKredit Motor YamahaMobil BaruYamaha
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