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60 Tahun Fiat 500, Mobil Kecil Berdampak Besar

By
Indra Prabowo
Juli 5, 2017
1 Min Read
Fiat 500
Fiat 500 orisinal
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Turin – Kemarin (4/7) Fiat 500 merayakan ulangtahun ke-60. Inilah mobil yang diklaim sebagai city car pertama dunia.

Fiat 500 pertama keluar dari pabrik Fiat Mirafiori di Turin pada 4 Juli 1957. Mobil ini tak perlu menunggu lama untuk menjadi fenomenal dan dikultuskan.

Sayangnya, Fiat memutuskan untuk menghentikan produksi mobil legendaris dan ikonik ini pada 1975. Selama periode pertama produksi, Fiat berhasil menjual 4 juta Fiat 500, dan hingga kini kita bisa menyaksikan sekitar 400.000 unit berseliweran di jalan-jalan Italia.

Setelah dua dekade pensiun, akhirnya Fiat memutuskan untuk memproduksi generasi kedua Fiat 500 yang langsung meraup kesuksesan besar.

Fiat 500

Hanya dalam 10 tahun sejak diproduksi kembali, penjualan generasi kedua telah menyentuh 2 juta unit dan meraih lebih dari 40 penghargaan bergengsi di dunia termasuk World Car Design of the Year in 2009.

“Fiat 500 mungkin bertubuh kecil tapi ini adalah mobil yang memiliki dampak besar pada dunia otomotif,” kata Ashley Andrew, Managing Director of Fiat Chrysler Automobiles UK.##

 

 

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